Digital Marketing Changes From Beginning To This Era

The major purpose of this blog is to update the ideas & began a constructive discussion around the next era of SEO & digital marketing over the next few years.

Last year was so important, especially when it comes to SEO & Google. Because we are convinced that we can not attempt any preview of the next era without considering what happened in the last few years, we would like you to have a look back at the events that have left a mark on the evolution of Google in the past few years.

This is really important to have noticed, Google classic timelines, we suggest to look all Google related events in the same place. We believe it is the only single way we can get you out from the too narrow vision of where Google is headed. Few changes we want to discuss.

Google is rapidly moving to only mobile world. Mobile gad first indexing seems like the unavoidable consequence of few years almost as the only source dedicated to converting & forcing a change of mindset from desktop to mobile.

Backlinks are still the major source for rankings, Google investigation effort seems almost fully devoted to an entity, predictive, & personalized search. However, quite logical if we consider deeply personal devices like mobile & home assistance.

As the same reason, voice search technology seems to be the success in next era search engine, because Bing is constantly using a different search engine strategy than Google, so Bing represents a big competitor in this arena for Google.

Since Sundar Pichai has become the chief executive officer at Google,m deep learning began to be used by default in every phase of Google Search. So, we should expect Google to be used even more in next year, perhaps with specific algorithms improving search engine at every phase. However, for detail changes in Google algorithm, you can visit the website of SEO Company in Dubai well-known for SEO Dubai

In the mobile only world, the relevance of local search is a bit higher. Which seems to be the strategic reason both for an update like Possum & all the tests we see in local, & also of the acquisition of a company like data analytics, whose purpose is to analyze the internet of moving things.

The acquisition of start ups like images/video & images/video marketing will be a central focus for Google also because YouTube is struggling against Facebook when it comes to videos/images & their monetization.

Source: SEO Company in Dubai

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